Daily Command P&L
Live Shopify truth (`1925au-mx.myshopify.com` / `dailymisu.com`) — 7-class GAAP isolation separating commercial orders & Skio renewals from `trybe` seeding, CS replacements & QA tests.
Commercial GAAP Revenue Waterfall & Non-Commercial Isolation
Excludes sales tax pass-through, QA tests, CS warranty replacements, and creator seeding from commercial revenue & ROAS.
Commercial Subtotal
$38,465.31
Tax liability (excluded): $232.11
Refunds & Returns
-$1,106.72
3 cancelled orders
Ex-Tax Net Sales
$37,413.04
40 orders w/ post-purchase upsell
Isolated Non-Commercial
Creator Seeding (44)$1,004.10
CS Replacements (4)$62.48
Internal QA Tests (7)$0.00
Blended MER (7d)
1.89x
Platform Claimed ROAS: 1.66x
Acquisition MER (aMER)
1.77x
243 new customers ($13,154.14)
New Customer CAC (nCAC)
$30.63
Paid Ad Spend: $7,444.24
True CM2 (After Spend & CB)
-$1,461.75
CM1 $5,982.49 − Spend $7,444.24 − CB $0.00
GA4 Storefront Conversion Funnel (7d)
Sessions → Engaged → Add-to-Cart → Checkout → GA4 Purchases
Sessions
3,772
53.5% eng.
Add to Cart
385
10.2%
Checkouts
107
2.8%
Purchases
198
5.2%
GA4 Rev
$9,516.26
Top-of-funnel
| GA4 Channel Group | Sessions | ATC | Checkouts | Purchases |
|---|---|---|---|---|
| Paid Social | 2,820 | 314 | 62 | 149 |
| Direct | 399 | 31 | 26 | 13 |
| Cross-network | 222 | 9 | 5 | 2 |
| Unassigned | 112 | 18 | 6 | 28 |
| Organic Search | 87 | 6 | 3 | 5 |
| Organic Shopping | 51 | 1 | 0 | 0 |
ShipBob 3PL Inventory & Ledger Actuals
Fulfillable stock valuation + real Shopify Payments & 3PL billing coverage
Fulfillable Units
7,330
14 comm. · 0 incoming
Inventory COGS Value
$19,228.05
On-hand: 7,344 units
Actual Fee Coverage
93.8% / 93.5%
Card Fees (258) · 3PL (257)
| SKU (Lowest Fulfillable) | Product | Fulfillable | Awaiting | COGS Val |
|---|---|---|---|---|
| 44723128631343 | Misu Original | 0 | 0 | $0.00 |
| 45620146012207 | Spoon | 0 | 0 | $0.00 |
| 45620146176047 | Frother | 0 | 0 | $0.00 |
| CB | Custom Box | 0 | 0 | $0.00 |
| MISU-GIFT-FRO-DISPLAY | Premium Handheld Frother — included in kit (display only) | 0 | 0 | $0.00 |
| MISU-GIFT-SPN-DISPLAY | Walnut Measuring Scoop — included in kit (display only) | 0 | 0 | $0.00 |
Commercial Net Sales
$14,077.95
258 commercial orders
Contribution Margin (CM1)
$5,982.49
42.5% Day-1 margin
Expected 1-Yr Margin (eCM365)
$16,335.39
Survival-modeled value for CAPI bidding
New Sub Take-Rate
99.6%
242 first-sub / 1 first-OTP
Skio Renewals (Cycle 2+)
12
100% gated OFF acquisition CAPI
Returning Expansion Orders
3
Non-renewal repeat purchases
Trybe / Seeding Samples
14
$323.52 seeding COGS + shipping
Avg Days to Conversion
5.8d
Shopify customer journey window
Starter Bundle & Renewal Unit Economics
Shows how welcome gifts (Frother + Walnut Scoop) affect Order #1 CM1 vs high-margin Skio Cycle 2+ refills.
| SKU | Product | Orders | Avg Net Sales | Product COGS | Welcome Gift COGS | Avg CM1 | Avg eCM365 |
|---|---|---|---|---|---|---|---|
| MISU-KIT-30-OG | Misu Gut Health Blend with 5 Real Foods | 143 | $36.14 | $12.76 | $0.00 | $11.46 | $53.66 |
| MISU-KIT-3-MONTHLY-OG | Misu Gut Health Blend with 5 Real Foods | 78 | $71.77 | $22.80 | $0.00 | $32.61 | $74.41 |
| MISU-OG | Misu Gut Health Blend with 5 Real Foods | 30 | $77.54 | $17.75 | $0.00 | $42.50 | $67.46 |
| MISU-KIT-5-MONTHLY-OG | Misu Gut Health Blend with 5 Real Foods | 24 | $103.30 | $33.02 | $0.00 | $51.20 | $95.26 |
Daily Revenue & Margin Breakdown (America/Los_Angeles)
| Date | Comm Orders | First Sub | First OTP | Skio Renewals | Total CM1 | Trybe Samples |
|---|---|---|---|---|---|---|
| 2026-11-14 | 14 | $504.85 | $48.99 | $244.95 | $448.82 | 0 |
| 2026-11-13 | 52 | $2,444.29 | $0.00 | $146.97 | $1,078.10 | 2 |
| 2026-11-12 | 28 | $1,424.58 | $0.00 | $49.00 | $611.82 | 2 |
| 2026-11-11 | 57 | $2,958.12 | $0.00 | $342.93 | $1,451.16 | 1 |
| 2026-11-10 | 29 | $1,574.54 | $0.00 | $0.00 | $637.56 | 2 |
| 2026-11-09 | 32 | $1,734.49 | $0.00 | $0.00 | $763.38 | 3 |
| 2026-11-08 | 33 | $1,834.46 | $0.00 | $0.00 | $747.94 | 1 |
| 2026-11-07 | 13 | $629.82 | $0.00 | $0.00 | $243.71 | 3 |