Daily Command P&L
Live Shopify truth (`1925au-mx.myshopify.com` / `dailymisu.com`) — 7-class GAAP isolation separating commercial orders & Skio renewals from `trybe` seeding, CS replacements & QA tests.
Commercial GAAP Revenue Waterfall & Non-Commercial Isolation
Excludes sales tax pass-through, QA tests, CS warranty replacements, and creator seeding from commercial revenue & ROAS.
Commercial Subtotal
$38,465.31
Tax liability (excluded): $232.11
Refunds & Returns
-$1,106.72
3 cancelled orders
Ex-Tax Net Sales
$37,413.04
40 orders w/ post-purchase upsell
Isolated Non-Commercial
Creator Seeding (44)$1,004.10
CS Replacements (4)$62.48
Internal QA Tests (7)$0.00
Blended MER (365d)
1.36x
Platform Claimed ROAS: 1.26x
Acquisition MER (aMER)
1.30x
734 new customers ($35,658.42)
New Customer CAC (nCAC)
$37.36
Paid Ad Spend: $27,424.08
True CM2 (After Spend & CB)
-$13,532.75
CM1 $14,090.31 − Spend $27,424.08 − CB $198.98
GA4 Storefront Conversion Funnel (365d)
Sessions → Engaged → Add-to-Cart → Checkout → GA4 Purchases
Sessions
18,597
52.0% eng.
Add to Cart
2,782
15.0%
Checkouts
500
2.7%
Purchases
702
3.8%
GA4 Rev
$31,939.13
Top-of-funnel
| GA4 Channel Group | Sessions | ATC | Checkouts | Purchases |
|---|---|---|---|---|
| Paid Social | 14,710 | 2,437 | 253 | 534 |
| Direct | 1,818 | 157 | 162 | 59 |
| Organic Social | 659 | 49 | 12 | 4 |
| Cross-network | 378 | 30 | 11 | 6 |
| Organic Search | 298 | 44 | 23 | 24 |
| Unassigned | 230 | 29 | 19 | 67 |
ShipBob 3PL Inventory & Ledger Actuals
Fulfillable stock valuation + real Shopify Payments & 3PL billing coverage
Fulfillable Units
7,330
14 comm. · 0 incoming
Inventory COGS Value
$19,228.05
On-hand: 7,344 units
Actual Fee Coverage
93.8% / 97.3%
Card Fees (762) · 3PL (790)
| SKU (Lowest Fulfillable) | Product | Fulfillable | Awaiting | COGS Val |
|---|---|---|---|---|
| 44723128631343 | Misu Original | 0 | 0 | $0.00 |
| 45620146012207 | Spoon | 0 | 0 | $0.00 |
| 45620146176047 | Frother | 0 | 0 | $0.00 |
| CB | Custom Box | 0 | 0 | $0.00 |
| MISU-GIFT-FRO-DISPLAY | Premium Handheld Frother — included in kit (display only) | 0 | 0 | $0.00 |
| MISU-GIFT-SPN-DISPLAY | Walnut Measuring Scoop — included in kit (display only) | 0 | 0 | $0.00 |
Commercial Net Sales
$37,413.04
764 commercial orders
Contribution Margin (CM1)
$14,090.31
37.7% Day-1 margin
Expected 1-Yr Margin (eCM365)
$40,740.01
Survival-modeled value for CAPI bidding
New Sub Take-Rate
98.4%
722 first-sub / 12 first-OTP
Skio Renewals (Cycle 2+)
24
100% gated OFF acquisition CAPI
Returning Expansion Orders
6
Non-renewal repeat purchases
Trybe / Seeding Samples
44
$1,004.10 seeding COGS + shipping
Avg Days to Conversion
4.2d
Shopify customer journey window
Starter Bundle & Renewal Unit Economics
Shows how welcome gifts (Frother + Walnut Scoop) affect Order #1 CM1 vs high-margin Skio Cycle 2+ refills.
| SKU | Product | Orders | Avg Net Sales | Product COGS | Welcome Gift COGS | Avg CM1 | Avg eCM365 |
|---|---|---|---|---|---|---|---|
| MISU-KIT-30-OG | Misu + Free Gifts | 483 | $35.80 | $12.80 | $0.00 | $10.35 | $46.65 |
| MISU-KIT-3-MONTHLY-OG | Misu + Free Gifts | 202 | $68.94 | $22.70 | $0.00 | $29.06 | $65.70 |
| MISU-OG | Misu Gut Health Blend with 5 Real Foods | 76 | $68.58 | $15.65 | $0.00 | $35.56 | $56.43 |
| MISU-KIT-5-MONTHLY-OG | Misu Gut Health Blend with 5 Real Foods | 43 | $97.76 | $32.89 | $0.00 | $44.76 | $84.72 |
Daily Revenue & Margin Breakdown (America/Los_Angeles)
| Date | Comm Orders | First Sub | First OTP | Skio Renewals | Total CM1 | Trybe Samples |
|---|---|---|---|---|---|---|
| 2026-11-14 | 14 | $504.85 | $48.99 | $244.95 | $448.82 | 0 |
| 2026-11-13 | 52 | $2,444.29 | $0.00 | $146.97 | $1,078.10 | 2 |
| 2026-11-12 | 28 | $1,424.58 | $0.00 | $49.00 | $611.82 | 2 |
| 2026-11-11 | 57 | $2,958.12 | $0.00 | $342.93 | $1,451.16 | 1 |
| 2026-11-10 | 29 | $1,574.54 | $0.00 | $0.00 | $637.56 | 2 |
| 2026-11-09 | 32 | $1,734.49 | $0.00 | $0.00 | $763.38 | 3 |
| 2026-11-08 | 33 | $1,834.46 | $0.00 | $0.00 | $747.94 | 1 |
| 2026-11-07 | 13 | $629.82 | $0.00 | $0.00 | $243.71 | 3 |
| 2026-11-06 | 8 | $424.87 | $0.00 | $0.00 | $156.06 | 2 |
| 2026-11-05 | 11 | $574.83 | $0.00 | $0.00 | $220.69 | 4 |
| 2026-11-04 | 21 | $874.75 | $0.00 | $146.97 | $413.30 | 1 |
| 2026-11-03 | 22 | $1,023.70 | $0.00 | $0.00 | $358.16 | 0 |
| 2026-11-02 | 6 | $234.93 | $0.00 | $0.00 | $67.97 | 0 |
| 2026-11-01 | 28 | $1,359.60 | $0.00 | $146.97 | $608.81 | 1 |
| 2026-10-31 | 12 | $574.83 | $0.00 | $0.00 | $201.84 | 0 |
| 2026-10-30 | 51 | $2,373.31 | $0.00 | $48.99 | $801.44 | 2 |
| 2026-10-29 | 31 | $1,474.57 | $0.00 | $48.99 | $567.07 | 3 |
| 2026-10-28 | 29 | $1,098.68 | $0.00 | $0.00 | $390.12 | 4 |
| 2026-10-27 | 22 | $1,313.61 | $0.00 | $0.00 | $529.51 | 0 |
| 2026-10-26 | 33 | $1,553.54 | $0.00 | $0.00 | $549.67 | 0 |
| 2026-10-25 | 38 | $1,554.55 | $0.00 | $0.00 | $414.79 | 0 |
| 2026-10-24 | 13 | $659.81 | $0.00 | $0.00 | $222.79 | 0 |
| 2026-10-23 | 29 | $1,169.66 | $0.00 | $245.00 | $586.29 | 2 |
| 2026-10-22 | 15 | $629.82 | $0.00 | $0.00 | $215.83 | 0 |
| 2026-10-21 | 8 | $234.93 | $0.00 | $0.00 | $23.13 | 0 |
| 2026-10-20 | 6 | $209.94 | $0.00 | $0.00 | $46.30 | 0 |
| 2026-10-19 | 16 | $799.77 | $0.00 | $0.00 | $270.19 | 0 |
| 2026-10-18 | 13 | $559.84 | $0.00 | $0.00 | $178.73 | 1 |
| 2026-10-17 | 7 | $414.88 | $0.00 | $0.00 | $147.93 | 2 |
| 2026-10-16 | 8 | $349.90 | $0.00 | $0.00 | $121.48 | 0 |